The Australian mobile industry is a competitive landscape. Customer churn, and declining prices have demanded aggressive marketing. 3 Mobile wanted to dramatically shift their customer to the online channel to drive up acquisition, shift customers in their traditional high-cost retail partner channels, and migrate customers to self-service channels for upgrades and second services.

Historically the 3 Mobile online store had used a number of agencies and internal resources and the result was a patchwork of interfaces and experiences.

Through extensive collaboration we redefined key strategic objectives to optimise the users purchase experience. In just 84 days the new site was redesigned and launched, the result is products are now better highlighted, cross-selling has been successfully introduced, and customers are served specific product information.

Conversion rates have boomed with 3 Mobile now converting 4 times more customers online. We continue to work with 3 Mobile’s on site enhancements, new product launches, and site optimisations for ongoing conversion rate increases.