Knog initially had a small static site brochure to promote their diverse range of very cool urban bags. To achieve their aggressive growth plans, a full branded eCommerce site to market globally was necessary.

Collaborating closely with the client to establish the best strategy for billing, product cataloging and order routing, an overall online strategy for Knog was created.

The content management for the site is managed with Atomic Media’s Context , a flexible content management system that handles the core content editing requirements. A fully customisable backend shopping cart catalog system was designed and built to handle billing for multiple product lines, multiple currencies and full standalone multi-lingual rollouts.

Knog have multiple distributors across all continents so flexibility was required to allow Knog headquarters the ability to manage the site centrally. Each country distributor is allocated log-in access to manage their specific countries online presence.